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What is CAC Payback Period and Why Is 12 Months the Golden Standard?
You spent $15,000 on ads this month. Twenty new customers sign up. Success, right? Not quite. The real question is simpler and scarier: how long before those customers actually pay...
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What is CAC Payback Period and Why Is 12 Months the Golden Standard?
You spent $15,000 on ads this month. Twenty new customers sign up. Success, right? Not quite. The real question is
What is the Rule of 40 and Why Does This Formula Determine SaaS Valuation?
Here’s something most SaaS founders discover too late: there’s a simple formula that can mean the difference between selling your
How a Strong Valuation Builds a Better Term Sheet for Your Startup
A founder signs a term sheet, proud of landing a $20 million valuation. Six months later, she realizes the deal
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What is CAC Payback Period and Why Is 12 Months the Golden Standard?
You spent $15,000 on ads this month. Twenty new customers sign up. Success, right? Not quite. The real question is
What is the Rule of 40 and Why Does This Formula Determine SaaS Valuation?
Here’s something most SaaS founders discover too late: there’s a simple formula that can mean the difference between selling your
How a Strong Valuation Builds a Better Term Sheet for Your Startup
A founder signs a term sheet, proud of landing a $20 million valuation. Six months later, she realizes the deal